Ford Australia loved a fruitful 2024, which noticed it exceed 100,000 deliveries for the primary time in 16 years.
In 2024, Ford delivered 100,170 new automobiles in Australia – an enchancment of 14.1 per cent or 12,370 automobiles on 2023 which had been its finest 12 months in a decade.
It’s important to return to 2008 for the final time Ford delivered greater than 100,000 automobiles in Australia, because it fell under the marker in 2009 with the arrival of the worldwide monetary disaster and by no means recovered.
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In 2008, Ford offered 104,715 automobiles, 44,536 of which Falcons – break up throughout the then-new FG sedan and ute, in addition to remaining inventory of the BF MkII sedan, ute and wagon (the latter of which was upgraded to BF MkIII specification).
On the time, Falcon-badged fashions accounted for 42.5 per cent of Ford’s Australian gross sales quantity, with all examples rolling down the Broadmeadows manufacturing line in Melbourne’s outskirts.
Quick ahead to 2024 and Ford’s lineup appears very completely different, with no extra passenger automobiles in showrooms aside from the Mustang coupe, and a restricted SUV vary that was whittled down final 12 months to only the Mustang Mach-E electrical car and the Everest.
As an alternative, the Ranger ute – which is developed in Australia however in-built Thailand – is contributing to a bulk of the model’s annual tally, with 62,593 examples delivered in 2024, or 62.5 per cent of all Fords offered.
That was sufficient to propel the Ranger to a second consecutive total gross sales title in 2024, turning into the primary Ford to take action because the EB and ED Falcon in 1992 and 1993.
A staggering 57,960 Rangers offered have been 4×4 fashions, virtually sufficient to be the best-selling mannequin in itself with out the addition of the 4633 4x2s.
Such is the Ranger’s present dominance that multiple in 4 new 4×4 utes – the second-largest section by quantity – offered in Australia is a Ranger.
Additionally serving to Ford crack 100,000 deliveries was the associated Everest, which recorded a brand new excessive of 26,494 deliveries in 2024.
The Ranger’s SUV relation can be domestically developed however constructed abroad, although this didn’t cease it from ending the 12 months because the sixth-most common new car total, and forward of the Toyota LandCruiser Prado in its class.
Mixed, the Ranger and Everest notched up 89,087 deliveries, or simply below 90 per cent of the model’s total new car registrations.
Finishing the tally have been the Transit Customized (3427), F-150 (2428), Transit van (1673), Mustang (1465), Puma (847, now axed), Mustang Mach-E (673), Escape (153, additionally axed), Transit Bus (153) and Tourneo (43).
Ford Australian gross sales by 12 months
| 12 months | Gross sales |
|---|---|
| 1997 | 130,215 |
| 1998 | 128,803 |
| 1999 | 126,897 |
| 2000 | 113,810 |
| 2001 | 106,730 |
| 2002 | 109,194 |
| 2003 | 126,581 |
| 2004 | 135,172 |
| 2005 | 129,140 |
| 2006 | 114,965 |
| 2007 | 108,071 |
| 2008 | 104,715 |
| 2009 | 96,501 |
| 2010 | 95,284 |
| 2011 | 91,243 |
| 2012 | 90,408 |
| 2013 | 87,236 |
| 2014 | 79,703 |
| 2015 | 70,454 |
| 2016* | 81,207 |
| 2017 | 78,161 |
| 2018 | 69,081 |
| 2019 | 63,303 |
| 2020 | 59,601 |
| 2021 | 71,380 |
| 2022 | 66,628 |
| 2023 | 87,800 |
| 2024 | 100,170 |
Supply: Federal Chamber of Automotive Industries VFACTS annual reviews
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