Psycho Bunny is exhibiting its allegiance to the game of tennis.
Lower than a yr after the Montreal-based sportswear model grew to become the official attire sponsor of Tennis Canada, it has signed a multiyear world partnership with Alexei Popyrin, a rising star within the tennis world.
Anna Martini, chief govt officer of Psycho Bunny, stated the corporate skilled success within the inaugural yr of its Workforce Canada partnership with high-profile activations on the 2024 Nationwide Financial institution Open in Toronto and Omnium Banque Nationwide in Montreal. Consequently, it gave Psycho Bunny the boldness to signal its first on-court ambassador.
The partnership with Popyrin, a 23-year-old Australian who’s at the moment twenty third within the ATP rating, marks the primary model ambassador signed by Psycho Bunny. Popyrin had a breakout yr in 2024 with a victory on the Omnium Banque Nationwide and a run to the Spherical of 16 on the U.S. Open.
Alexei Popyrin in Psycho Bunny.
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“He’s a rising star and is daring, energetic and fierce on the courtroom,” Martini stated, including that tennis in basic is “an amazing playground for Psycho Bunny.”
As a part of the deal, Psycho Bunny is making a customized efficiency assortment for Popyrin to put on in competitors. The gathering, which options tailor-made high-tech attire that displays the participant’s private fashion, is not going to be accessible commercially however “derivatives of that will likely be” within the model’s Daring Strikes assortment, Martini stated. Psycho Bunny at the moment presents efficiency merchandise akin to polos and tees for golf and “that is complementary,” she stated.
As well as, Popyrin will likely be featured in upcoming model and seasonal product campaigns carrying the corporate’s high-performance tennis attire in addition to off-court way of life items.
“It’s not possible to flee Psycho Bunny. Their magnetic emblem and power made it a model I all the time saved my eye on,” stated Popyrin. “Sporting their high-quality materials on courtroom was an eye-opener, however assembly the staff actually sealed the deal for me. Their ardour and dedication to the game impressed me, and after seeing their event takeover in Montreal, I knew I needed to associate with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get began.”
Whereas the main target is on tennis, Martini stated the model is constant its retail rollout. It opened its one hundredth unit in North America on the finish of 2024 and hopes so as to add one other 15 to twenty on the continent this yr, she stated. As well as, it would proceed so as to add items within the Center East and South Africa because it focuses on world enlargement.
Martini believes it’s the model’s “distinctive model positioning,” or the “boldness of the bunny,” that has helped Psycho Bunny acquire a foothold within the aggressive trend market.
Psycho Bunny was based by Robert Godley in 2005 and was bought by Thread Collective, a Montreal-based attire producer, in 2016. It’s recognized for its barely maniacal emblem of a rabbit with pink ears and its enamel hanging over a skull-and-crossbones and presents males’s and youngsters’s put on in a wide range of classes together with polos, T-shirts, pants, sportswear and equipment.
Martini stated the purpose for Psycho Bunny this yr is to proceed to broaden its outerwear and pant classes in addition to its swimwear.