Outcast, the Australian trend model, has inked a cope with Tao Group Hospitality, which is a world chief in way of life and leisure. The partnership is a yearlong collaboration that “will deliver collectively trend, leisure and unforgettable experiences throughout a few of the most iconic venues in Las Vegas and past,” the designer model mentioned in a press release.
The style model mentioned the collaboration positions it “on the coronary heart of each trend and nightlife, guaranteeing its head-turning designs are entrance and middle at a few of the most iconic nightlife and music festivals.”
Outcast affords a broad spectrum of girls’s attire and equipment, together with mini- and maxidresses, eveningwear, summer time attire, get together attire and long-sleeve attire. The model additionally affords seashore put on and outerwear and can also be largely identified for its event and competition attire.
The model mentioned as a part of the collaboration, it’ll function the official uniform accomplice for a number of of Tao Group Hospitality’s properties — which embody the Omnia, Hakkasan, Marquee, Jewel, Tao and Lavo nightclubs.
Christina McGonagle, chief advertising and marketing officer of Outcast, mentioned the model needs “to be on the bottom degree for essentially the most thrilling moments of our buyer’s yr, providing experiences according to her love for music, journey and tradition. We all know our buyer enjoys ingesting, going out, listening to music, and dwelling a vibrant way of life — and we’re right here to be a part of that journey.”
McGonagle mentioned Tao Group Hospitality “was the plain selection as a accomplice for this, because it permits us to satisfy her on the intersection of music, trend and nightlife, within the locations the place she performs, travels and celebrates. Whereas Outcast has at all times nailed influencer-facing experiences, we’re now targeted on bringing that very same power on to our clients, who’re actually our greatest advocates.”
Lawrence Lees, chief government officer of Outcast, mentioned the partnership “represents the right marriage of two worlds: trend and leisure. Tao Group Hospitality’s unparalleled venues and high-energy occasions align completely with Outcast’s dedication to creating items for girls who wish to stand out. We’re trying ahead to introducing Outcast to a wider viewers and making an affect in a few of the world’s most dynamic cities.”
[CLICK HERE to listen to WWD Voices podcast featuring Lees]
The collaboration additionally has a sponsorship dimension. The model mentioned it’s bringing its trend “to one of the vital influential music and tradition festivals on this planet — Coachella in April 2025, making a stand-out model expertise for festival-goers.” The partnership additionally has 4 activations in Las Vegas, one every quarter, “providing a singular mixture of trend, leisure, and luxurious,” Outcast mentioned, including that these experiences “will create an immersive Outcast presence at a few of the metropolis’s most sought-after occasions, venues and nightlife locations.”
As well as, Outcast additionally will showcase VIP tables on the Extremely Music Pageant in Miami in March and the Electrical Daisy Carnival (EDC) in Might. “These unique experiences will give attendees an opportunity to expertise one of the best in digital music carrying the most recent in Outcast designs,” the model mentioned.
“Trend isn’t nearly what you put on — it’s about making a press release,” Lees mentioned. “And with Tao Group Hospitality’s iconic occasions and venues, we’re going to have the right platform to do exactly that. This partnership takes our designs to locations we’ve at all times dreamed of — whether or not it’s the excitement of Vegas or the electrical vibe of Coachella. It’s a complete new chapter for the model, and we couldn’t be extra excited.”