Because the group supervisor at G2, I’m all the time impressed by the insights shared by our vibrant group of superusers—the G2 Icons.
To dig deeper into how entrepreneurs streamline their workflows, I reached out to those business consultants to be taught concerning the advertising and marketing automation instruments they swear by. Their suggestions are filled with actionable insights, real-life use instances, and a wealth of experience that will help you discover the proper instrument for your enterprise.
Whereas a few of these instruments are in style on G2, some are hidden gems that our superuser, G2 Icons, have shared with me.
1. HubSpot
Three professionals, three views, one conclusion: HubSpot is the go-to advertising and marketing automation instrument. Right here’s what Vitaliy Verbitskiy (head of promoting), Charlotte Maughan (senior consumer success operations supervisor), and Henry Alexander Nejako (gross sales consultant) should say.
Why HubSpot stands out
HubSpot excels in offering a whole buyer relationship administration (CRM) answer for advertising and marketing groups. Its seamless integrations with instruments like Slack and Salesforce make it ultimate for organizations seeking to unify their workflows.
- Automation options:
- “HubSpot’s monitoring, attribution, and reporting capabilities make it invaluable,” says Vitaliy.
- “I can automate electronic mail mailing lists for brand spanking new onboarded customers, schedule sends, and monitor metrics,” Charlotte shares.
- “Workflows, lists, and imports are really easy to arrange,” Henry provides.
- Integrations: Its capability to combine with nearly any instrument is a main win. It really works seamlessly with Jira, Confluence, Slack, Salesforce, Nexmo, and Shopify.
- Particular use case: Trusted for managing advertising and marketing groups, contact administration, and gross sales outreach. Vitaliy highlighted its effectiveness in managing advanced groups and processes.
- Person friendliness: Universally praised for its intuitive interface and easy setup course of.
- Reporting: Simple-to-capture analytics that gives deep insights for resolution making.
- Workflow impression: “HubSpot is one of the best I’ve used for central analytics, attribution, and managing advertising and marketing motions,” says Vitaliy.
G2 Score: 4.5/5 (10,000+ critiques)
2. Social Bee
Brian Sikorski, a enterprise proprietor who’s relied on G2 since 2023, shares why SocialBee is their go-to instrument for simplifying and scaling their advertising and marketing efforts.
Why Social Bee stands out
Social Bee is ideal for small companies and social media managers who want environment friendly scheduling and content material planning.
- Automation options: “I really like how I can create brand-specific queues, set expiration dates, and use the Social Media Copilot for technique technology,” Brian notes.
- Integrations: Constantly increasing integration choices to streamline workflows.
- Particular use case: Best for advertising and marketing planning, scheduling, and viewers engagement.
- Person friendliness: Easy to navigate, with an impressive assist staff.
- Reporting: Sturdy reporting capabilities with out charging additional for superior options.
- Workflow impression: “Social Bee is my secret weapon. It saves me time on scheduling, writing, and viewers administration,” Brian says.
G2 Score: 4.7/5 (400+ critiques)
3. Bika.ai
Luca Piccinotti, a CEO, CTO, and an energetic G2 reviewer, shares how Bika.ai helps them keep constant and efficient with their advertising and marketing efforts.
Why Bika.ai stands out
Bika.ai is the go-to selection for superior customers who need full management over automation by way of APIs and AI-powered workflows.
- Automation options: “There are actually no limits! From information entry to CRM administration and API-based workflows, Bika.ai can do all of it,” says Luca.
- Integrations: There are not any huge limits, additionally as a result of typically, in a “technically deep” use case, native integrations aren’t all the time used, and the large job is completed by way of APIs, webhooks, and so on.
- Particular use case: Centralizes CRM, electronic mail, and information administration, decreasing the necessity for a number of instruments.
- Person friendliness: Requires some technical abilities however affords immense energy for superior customers.
- Reporting: Customizable experiences tailor-made to particular workflows.
- Workflow impression: “The innovation lies in integrating automation and AI, simplifying the design and implementation course of,” Luca shares.
G2 Score: Solely 2 critiques on G2 (however rising)
4. Pabbly Join
Ankit Jaitly, an Website positioning Advisor who has trusted G2 since 2022, explains why SocialBee is the last word answer for simplifying advertising and marketing automation.
Why Pabbly Join stands out
Pabbly Join is an economical different for workflow automation, particularly for companies managing advanced integrations that need to join apps and companies.
- Automation options: “Free inside duties and assist for over 2,000+ apps make it a no brainer,” says Ankit.
- Integrations: Constantly provides new apps and instruments, making it extremely versatile.
- Particular use case: Automates notifications, follow-ups, information transfers, and even enterprise tax submitting.
- Person friendliness: Intensive tutorials, energetic communities, and boards guarantee a clean studying curve.
- Reporting: Optimizes processes whereas saving prices in comparison with opponents.
- Workflow impression: “Pabbly has matured a lot lately that I can’t even look again at Zapier anymore,” Ankit shares.
G2 Score: 4.2/5 (primarily based of 12 critiques)
5. Simplified
What makes Simplified a well-liked selection? Sheeba Thomas, an skilled digital advertising and marketing supervisor, and G2 consumer, offers their tackle the platform.
Why Simplified stands out
Simplified shines as a complete content material creation instrument, streamlining duties for entrepreneurs centered on Website positioning and social media administration.
- Automation options: “It’s incredible for producing and publishing content material like blogs, social media posts, and emails,” Sheeba notes.
- Integrations: Works easily with social media platforms and content material administration instruments.
- Particular use case: Generates Website positioning-optimized content material, decreasing errors and saving time.
- Person friendliness: Affords a transparent and intuitive UI with complete guides and FAQs.
- Reporting: Gives actionable insights and key efficiency indicators (KPIs) for simple evaluation.
- Workflow impression: “Simplified has streamlined my B2B advertising and marketing by consolidating a number of duties into one platform,” says Sheeba.
G2 Score: 4.2/5 (4950+ critiques)
6. Intercom
MaryAnn Kerubo, the top of onboarding, has been utilizing G2 since 2024. Let’s check out what they should say about Intercom and the way it suits into their workflow.
Why Intercom stands out
Intercom stands out for its sturdy buyer engagement options, making it invaluable for groups managing onboarding and retention.
- Automation options: “Intercom’s product excursions, reside chat, and electronic mail drips make it a standout instrument for engagement and retention,” MaryAnn says.
- Integrations: Performs properly with Slack, HubSpot, Calendly, and FullStory.
- Particular use case: Permits efficient consumer onboarding, engagement monitoring, and assist ticket decision.
- Person friendliness: Intuitive and straightforward to be taught, with useful assist.
- Reporting: Gives insights that enhance consumer retention and satisfaction.
- Workflow impression: “Intercom has enhanced my capability to onboard customers and collaborate with my distant staff effectively,” MaryAnn shares.
G2 Score: 4.5/5 (3,339+ critiques)
Wrapping it up
After listening to from our G2 Icons, it’s clear that advertising and marketing automation instruments are game-changers for streamlining workflows, enhancing engagement, and boosting productiveness. Whether or not you are on the lookout for a CRM powerhouse like HubSpot, a social media scheduling instrument like Social Bee, or an AI-powered automation instrument like Bika.ai, there’s an answer for each advertising and marketing want.
For these centered on buyer engagement, Intercom stands out as a wonderful selection. If affordability and workflow automation are your priorities, Pabbly Join is a must-consider. And for content material creators, Simplified supplies a seamless method to handle content material throughout platforms.
Every instrument on this checklist was chosen by business professionals who use them day by day, and their insights spotlight the ability of the suitable advertising and marketing stack.
Now it’s your flip — if you happen to’ve used any of those instruments or have one other favourite, think about sharing your expertise by leaving a evaluation on G2. Your suggestions helps our group develop and make higher selections.