G2 Information Reveals How Non-Designers Are Taking Over Canva

A trainer crafting lesson plans.

A small enterprise proprietor refining advertising marketing campaign supplies.

A group organizer getting ready occasion supplies.

What do all of them have in frequent? They flip to Canva to convey concepts to life.

I analyzed over 4,400 G2 critiques, and the pattern is evident: Canva is now a go-to instrument for non-designers.

• Colleges and educators use it to create branding and coaching supplies.
• Small companies depend on it for video creation, brand design, and digital property.
• HR groups use it to create recruitment graphics and inner shows.
• Non-profits use it for promotional supplies, occasion graphics, and social media content material.

Canva connects small companies to prospects, lecturers to college students, and advocates to their communities. It simplifies what was as soon as complicated, making creativity accessible in ways in which had been unimaginable just some years in the past. 

Let’s dive into the sudden methods persons are utilizing Canva, backed by knowledge and real-world examples.

Notice: The insights on this article are based mostly on 4,445 Canva critiques submitted by actual customers on G2 between September 16, 2014, and March 4, 2025.

Canva in training: Insights from G2 critiques

Canva is altering the sport in training, making design and content material creation extra accessible for educators, college students, and directors. From lesson plans to video initiatives and even AI-generated visuals, educators use Canva in methods far past conventional design.

Let’s assessment insights based mostly on 385 Canva critiques submitted by training trade customers on G2:

• 96.70% of educators (lecturers, professors, and many others.) and 97.40% of all training trade customers (together with college students, admin, advertising, and many others.) rated Canva eight or larger.
• 17.58% of educators use Canva for content material creation.
• 8.79% of educators use Canva to create video content material.
• 2.20% of educators use Canva for AI picture era.
• 94.34% of all training trade customers are prone to suggest Canva.
• Within the training trade, 4.68% of Canva customers are lecturers, 2.59% maintain administrative roles (like operations assistants, coordinators, administrators, and workplace assistants), adopted by 1.82% college students, 1.56% professors, and 1.04% are graduate assistants or interns.

The info clearly exhibits that educators are making Canva a necessary a part of their educating toolkit. Right here’s how they use it:

• Lesson planning and supplies: Create partaking worksheets, lesson plans, and infographics.
• Pupil initiatives and shows: Assist college students design polished, artistic assignments.
• Skilled growth: Construct coaching supplies and on-line programs for lecturers.
• College branding and communication: Design newsletters, flyers, and digital signage.
• Collaboration and distant studying: Work seamlessly with college students and employees on-line.

What training trade customers like and dislike about Canva on G2

The next insights come from a keyword-based textual content evaluation of G2 critiques from training trade customers. This evaluation highlights frequent themes in what educators, college students, and directors recognize about Canva and the challenges they point out of their suggestions.

What training trade customers like about Canva on G2:

• 56.36% of training customers reward Canva’s robust design options.
• 43.64% recognize Canva’s pre-made templates for fast content material creation.
• 16.10% spotlight Canva as simple to make use of, even for non-designers.
• 7.27% point out Canva’s easy and intuitive UI.
• 3.38% discover Canvas’ instruments simple to know and use successfully.

As Asutosh mentions, Canva’s drag-and-drop interface permits educators to create lesson plans, shows, and advertising supplies rapidly. Its in depth library of photographs, fonts, and icons helps customers design professional-quality visuals with minimal effort.

What training trade customers dislike about Canva on G2:

• 8.57% complain about restrictions in Canva’s free model.
• 2.08% discover the price of Canva Professional too excessive for his or her wants.
• 2.08% really feel Canva lacks the pliability {of professional} design software program.
• 2.60% report lagging when engaged on larger initiatives.
• 0.78% point out that Canva typically crashes, inflicting misplaced work.

Many educators on G2 recognize Canva’s user-friendly design and in depth useful resource library, making it simple to create visually interesting content material rapidly. Nonetheless, as Dana and different reviewers point out, Canva requires a relentless web connection, limiting offline entry to supplies.

Moreover, some customers really feel overwhelmed by the variety of paid templates, discovering it difficult to establish high-quality free choices rapidly. Regardless of these minor drawbacks, educators continuously emphasize Canva’s effectiveness in simplifying graphic design duties and saving time.

Canva in small enterprise: Insights from G2 critiques

Small enterprise house owners flip to Canva to streamline their branding, advertising, and content material creation. From social media graphics to shows and even video content material, Canva makes skilled design accessible with no need a devoted designer.

Right here’s what we discovered from 1,261 Canva critiques submitted by small enterprise customers on G2:

• 96.59% of small enterprise customers rated Canva eight or larger out of ten.
• 43.62% use Canva for advertising, branding, promotions, or social media.
• 6.11% of small enterprise customers use Canva for brand design.
• 8.49% create shows for enterprise pitches, investor decks, and shopper proposals.
• 5.08% use Canva to design ebooks and stories, serving to with enterprise documentation, lead magnets, and digital content material distribution.
• 2.46% design infographics with Canva.
• 5.63% use Canva for content material creation, together with social media clips and promotional movies.
• Amongst small enterprise customers, 22.51% are house owners, adopted by 12.83% founders, 4.97% co-founders, and three.40% enterprise house owners. Moreover, 1.83% are enterprise growth managers, 1.83% establish as entrepreneurs, and 1.31% are enterprise analysts. Different roles embrace 1.31% founder & CEO, 1.05% co-owners, and 1.05% proprietor/designers. 

Listed below are 5 key methods small enterprise customers are utilizing Canva:

• Advertising and marketing and branding: Creating advertising supplies, branding property, and social media graphics to advertise their companies.
• Enterprise shows: Designing shows for enterprise pitches, investor conferences, and shopper proposals.
• Emblem design: Growing logos to ascertain and strengthen model identification.
• Video content material creation: Producing video content material for social media, promoting, and promotional campaigns.
• Ebooks & stories: Creating ebooks, stories, and different enterprise paperwork for digital distribution and lead era.

What small enterprise customers like and dislike about Canva on G2

These insights are based mostly on a textual content evaluation of G2 critiques from small enterprise customers. Their suggestions highlights what makes Canva a go-to design instrument and the areas the place it falls quick.

What small enterprise customers like about Canva on G2:

• 55.43% recognize Canvas’ design capabilities, making it simple to create professional-looking visuals.
• 43.54% worth the templates, which assist pace up content material creation.
• 19.75% just like the graphics library, offering entry to inventory pictures, icons, and different property.
• 17.76% discover Canva simple to make use of, with an intuitive drag-and-drop interface.
• 10.63% point out its options, similar to background remover and model kits, as helpful for enterprise wants.

As Akash shares, small enterprise customers love Canva for its robust design instruments and time-saving templates. With an easy-to-use interface and an unlimited library of graphics, it helps them create skilled visuals rapidly.

What small enterprise customers dislike about Canva on G2:

• 7.45% really feel that the free model is just too restricted, with many options behind the Professional subscription.
• 4.20% discover some facets of Canva troublesome to make use of, particularly when attempting superior design duties.
• 3.01% point out an absence of customization choices, limiting flexibility in comparison with skilled design instruments.
• 2.46% report that Canva is gradual, notably when dealing with giant information.
• 2.46% expertise issues, together with occasional glitches and platform instability.

Whereas small companies love Canva for its design instruments and templates, some customers discover its free model too restricted and superior design options restrictive. Others report slowness, glitches, and an absence of customization in comparison with skilled design software program. Nonetheless, it is smart {that a} free instrument has limitations on the options it might probably supply for gratis. In spite of everything, sustaining and bettering a product requires assets, and providing premium options helps maintain its growth.

Canva in HR: Insights from G2 critiques

Human assets (HR) professionals use Canva to create partaking content material, from recruitment graphics to inner shows. Its easy-to-use design instruments assist streamline communication and branding inside organizations.

Right here’s what 66 Canva critiques submitted by HR trade customers on G2 inform us about it!

• 93.94% of HR trade customers price Canva eight or larger out of ten.
• 10.61% use Canva for content material creation, together with HR-related supplies.
• 1.52% use Canva for HR shows.
• 1.52% use Canva for job postings & recruitment graphics.
• Amongst HR trade customers, 6.06% are HR generalists, and 6.06% are human assets managers, making them the commonest roles utilizing Canva. Moreover, 1.52% of customers maintain roles similar to expertise brokers, senior editors & heads of expertise acquisition, HR executives, technical recruiters, HR specialists, and other people operations coordinators. 

Listed below are 5 key methods HR trade customers make the most of Canva:

• Job recruitment and branding: Designing visually interesting job postings, profession web page graphics, and recruitment advertisements to draw expertise.
• Coaching and onboarding: Creating partaking coaching supplies, onboarding paperwork, and HR coverage guides for brand new staff.
• Inner communication and engagement: Designing inner newsletters, firm bulletins, and worker recognition graphics.
• Occasion planning and culture-building: Crafting promotional supplies for team-building occasions, worker appreciation days, and company celebrations.
• HR shows and stories: Growing skilled slideshows, knowledge visualizations, and coverage shows for inner and exterior stakeholders.

What HR trade customers like and dislike about Canva on G2

The next insights are derived with keyword-based textual content evaluation and sentiment quantification of G2 critiques from HR trade customers. The info beneath highlights what HR customers like and dislike about Canva.

What HR trade customers like about Canva on G2:

• 56.06% recognize Canva’s design capabilities, permitting them to create skilled visuals.
• 34.85% worth the templates, which assist streamline HR content material creation.
• 22.73% discover Canva simple to make use of, making it accessible for non-designers.
• 10.61% like the provision of graphics, together with inventory photographs and icons.
• 7.58% point out Canva’s user-friendly interface, which simplifies their workflow.

As Misha identified, HR customers love Canva for its skilled design instruments, ready-made templates, and ease of use. Its graphics library and easy interface make content material creation easy.

What HR trade customers dislike about Canva on G2:

• 7.58% really feel the free model is just too restricted, limiting entry to premium options.
• 4.55% report issues, together with minor glitches and occasional platform points.
• 3.03% discover Canva Professional costly for HR-related duties.
• 3.03% point out that Canva will be troublesome for particular HR design wants.
• 1.52% really feel that it lacks superior customization choices, limiting design flexibility.

With professional-grade design instruments, pre-made templates, and an intuitive interface, Canva has grow to be a go-to for HR professionals. Some HR customers like Kavya discover Canva’s free model too restricted, whereas others report minor glitches, excessive Professional prices, or an absence of superior customization. Regardless of its ease of use, some duties nonetheless really feel restrictive.

Whereas Canva’s free model has limitations, it nonetheless affords a strong vary of templates and instruments that many HR professionals discover helpful. Upgrading to the Professional model can unlock further options for many who want extra flexibility.

Canva in non-profits: Insights from G2 critiques

Nonprofits are utilizing Canva to amplify their influence, from advertising and fundraising to advocacy and group outreach. They create promotional supplies, occasion graphics, and social media content material to interact supporters and unfold their mission. With Canva, they’ll design skilled visuals that assist drive consciousness and help their trigger.

Based on 69 Canva critiques submitted by non-profit and group group customers on G2:

• 95.24% of nonprofit customers rated Canva eight or larger out of ten.
• 9.52% use Canva for content material creation, together with nonprofit-related supplies.
• 7.14% use Canva for advertising and promotional efforts.
• 3.97% use Canva for fundraising campaigns, designing donation pages, and consciousness graphics.
• 3.97% create occasion promotion supplies, similar to posters and invites.
• 2.38% use Canva for group outreach, designing flyers, and consciousness supplies.
• 1.59% make the most of Canva for volunteer recruitment, creating partaking recruitment graphics.
• 1.59% leverage Canva for advocacy and consciousness, supporting their social causes.
• 3.17% design donation and fundraising graphics for nonprofit campaigns.
• 1.59% create consciousness marketing campaign supplies to unfold their mission.
• 1.59% use Canva for social media advocacy, creating visuals for digital activism.
• 0.79% design instructional supplies for nonprofit coaching packages.
• 0.79% work on group influence stories to showcase achievements.
• Amongst nonprofit and group group customers of Canva, 21.74% are group managers, making them the most important consumer group. These customers handle engagement, outreach, and digital communications for his or her organizations. Different key roles, every representing 1.45% – 2.90% of customers, embrace group outreach coordinators, growth and volunteer coordinators, fundraising and growth specialists, and social media and communications specialists.

Listed below are 5 key methods nonprofits and group organizations use Canva:

• Fundraising and donation drives: Designing compelling fundraising supplies, donation marketing campaign visuals, and grant proposal graphics.
• Neighborhood outreach and advocacy: Creating flyers, infographics, and digital content material to advertise social causes and lift consciousness.
• Volunteer recruitment and engagement: Designing partaking volunteer recruitment posters, onboarding supplies, and appreciation graphics.
• Occasion promotion and branding: Crafting promotional property for fundraising occasions, group packages, and nonprofit initiatives.
• Academic content material and stories: Growing coaching guides, influence stories, and shows for stakeholders and donors.

What non-profit customers like and dislike about Canva on G2

These insights come from a key phrase evaluation of actual G2 critiques submitted by nonprofit customers sharing their experiences with Canva.

What non-profit customers like about Canva on G2:

• 68.12% recognize Canva’s graphics & design property, which offer entry to inventory photographs, icons, and inventive components.
• 42.03% worth the templates, making it simpler to create visually interesting content material rapidly.
• 15.94% discover Canva’s ease of use necessary, particularly for these with out design expertise.
• 8.70% spotlight its branding & customization instruments, similar to model kits and brand integration.
• 1.45% just like the collaboration options, permitting groups to collaborate on designs.

As Sophie identified, Canva’s design property, ready-made templates, and easy-to-use instruments, stand out for the customers. Many additionally recognize its branding and collaboration options, which assist groups preserve consistency and work collectively seamlessly.

What non-profit customers dislike about Canva on G2:

• 5.80% report export & obtain points, together with issues with file high quality and formatting.
• 2.90% discover Canva Professional costly, making it troublesome for nonprofits with restricted budgets to entry premium options.
• 2.90% point out gradual efficiency, particularly when engaged on bigger information or complicated designs.
• 2.90% really feel some superior options are troublesome to make use of, requiring extra customization and management.
• 1.45% imagine the free model is just too restricted, limiting entry to sure templates and design instruments.

Non-profit customers recognize Canva for its wealthy design property, ready-made templates, and intuitive instruments, making it simple to create impactful visuals and not using a design staff. Some nonprofit customers like Sophie have reported points with export and obtain and gradual efficiency on complicated designs. Others discover Canva Professional costly or really feel the free model is just too restricted, making accessing premium options and customization choices tougher. 

Whereas Canva’s free model has some limitations, it nonetheless gives many design instruments that many nonprofits depend on. Optimizing file sizes and utilizing simplified templates will help these dealing with efficiency points, and Canva Professional’s superior options typically make content material creation extra environment friendly in the long term.

Democratizing design: Why Canva works for non-designers

Canva has grow to be a game-changer in content material creation throughout training, small enterprise, human assets, and nonprofit sectors. It empowers non-designers to create professional-quality visuals with ease.

Customers in these industries constantly price Canva extremely, typically eight out of ten or above, and broadly suggest it. Its influence is evident. Canva’s strengths lie in its intuitive drag-and-drop interface, in depth template library, and highly effective design instruments. These options make design accessible and environment friendly for everybody.

As a reviewer mentioned, “Canva makes designing simple, even should you’re not a designer.” — it permits anybody to convey concepts to life rapidly and creatively.

Some discover the free model limiting and need for better entry to premium options, whereas others report occasional gradual efficiency or need extra superior customization akin to skilled design software program​. Nonetheless, these frustrations are comparatively minor in comparison with Canvas’ advantages. 

The platform continues to evolve, now integrating AI-powered options like picture era to additional optimize artistic workflows. This reinforces its mission to democratize design and enhance content material effectivity for all. 

Fascinated by upgrading to Canva Professional? Dive into G2’s in-depth evaluation to see if Canva Professional is value it. Get the true scoop on what you achieve and what may maintain you again.