The final Ford Focus will roll down the manufacturing line in Germany in November 2025, bringing an finish to a mannequin that was as soon as vastly vital to the Blue Oval.
As reported by European retailers together with Motor1, Ford’s European division lastly confirmed an finish date for the Focus in an e-mail to media, having earlier put 2025 down as a blanket date for the tip of manufacturing.
Since launching in 1998, greater than 12 million examples of the Ford Focus have been bought globally, together with market-specific variations.
This included nearly 206,000 gross sales in Australia, which started when the Focus arrived on native shores in 2002, changing the Mazda 323-based Laser.
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Gross sales of the Focus in Australia peaked in 2013 when 19,180 examples had been delivered, nevertheless its reputation shortly declined, dropping to 7112 gross sales in 2015 and at last disappearing with a fizzle of 39 gross sales in 2023, a 12 months after its native discontinuation.
On the time the Focus was taken off sale domestically, it was solely obtainable in efficiency ST guise, with extra inexpensive variants progressively culled within the years prior.
In keeping with Motor1, order books for the Focus in Europe are nonetheless open for the foreseeable future, though its Saarlouis manufacturing facility – which beforehand made greater than six million Escorts – is ready to close up store by 12 months’s finish.
The demise of the Focus in Europe leaves Ford with only one conventional passenger automobile out there, the Mustang sports activities automotive. Outdoors of this, it sells SUVs, vans and utes – not dissimilar to its Australian lineup.
Nonetheless, two of its electrical SUVs – the Capri and Explorer – are reskinned Volkswagens.
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2002 Ford Focus
Whereas the Focus – which was mostly obtainable as a hatchback but additionally beforehand as a wagon, sedan and even convertible – was part of the shrinking small automotive section, rivals such because the Volkswagen Golf have lately seen a renaissance in Europe.
Final 12 months, 215,715 examples of Volkswagen’s long-serving Golf had been bought on the continent, a big enhance of 17 per cent.
In Australia, the disappearance of the Focus is essentially mirrored within the measurement of the section it occupied.
Again in 2002, 20 per cent of all new autos bought had been small passenger automobiles, headed by the Toyota Corolla, Holden Astra and Mitsubishi Lancer.
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2011 Ford Focus
In 2013 when Focus gross sales peaked domestically, small automobiles represented 23 per cent of the market. When the final examples of the Focus rolled out of showrooms in 2023, small automobiles accounted for just below seven per cent of complete automobile deliveries.
Regardless of dropping all of its passenger autos besides the Mustang in Australia, final 12 months Ford posted its first annual gross sales complete of greater than 100,000 autos since 2008, when the Falcon and Focus had been its best-sellers.
This gross sales success is essentially attributed to the Ranger ute, which final 12 months represented 62.5 per cent of all Fords bought.
Mixed with the associated Everest SUV, the 2 Australian-developed, Thai-built autos accounted for nearly 90 per cent of the model’s deliveries.
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