What’s working for musicians these days on this planet of social video?
Over the previous two week I binged an unhealthy amount of short-form video content material by musicians (so that you don’t need to). Seven commonalities stood out to me, and I’ve sorted them into totally different “traits.”
Let’s have a look collectively!
On this installment of our Music Profession Research Group livestream, we watch and talk about examples of music content material that’s getting large engagement throughout Reels, Shorts, and TikTok:
1. Stroll With Me
I suppose we like to watch individuals stroll whereas singing. So invite your viewers into your world by taking them on a visible journey.
A stroll by the studio. Down the road. Throughout the room. To the opposite aspect of a park. Share a little bit of your world in an off-the-cuff format that places your character front-and-center.
Examples embody:
2. Supersize (or Downsize) Your self
Numerous individuals will inform you to be “genuine,” however maybe the higher recommendation is: “Be attention-grabbing.”
Is there a approach you’ll be able to take probably the most attention-grabbing a part of your character, or the factor you’re most in, and construct a persona round that? How will you look larger-than-life or — conversely — strip away every little thing to seem weak?
Examples embody:
3. I Dare You!
Challenges, stunts, and dares are a wonderful solution to have interaction your viewers. They create a sense of danger, and preserve us watching in suspense.
It might be a stunt association, a novel efficiency fashion, a inventive mashup, live-looping, and even daring your self to carry out in an uncomfortable scenario.
Examples embody:
4. Squeeze ‘Em In
At this level, vertical video is nothing new. The format has dominated social for practically a decade. However we nonetheless enjoyment of seeing two or extra individuals squeezed into the vertical body.
You don’t even want a camera-person. Static digicam. Squeeze your band into the shot!
Examples embody:
5. Train Me One thing
Academic content material performs properly, particularly when it’s bite-sized.
We love hacks, suggestions, historical past. Train your followers one thing associated to your music, whether or not it’s how one can play a guitar riff, the story behind your lyrics, or a manufacturing tip.
Examples embody:
6. Make-Music-With-Me
We love to look at a course of unfold, and one thing get constructed.
Music includes loads of constructing. Songwriting. Manufacturing and recording. Even rehearsal and choreography. How will you SHOW individuals the method so that they really feel like they’re included within the development of your music?
Examples embody:
7. The All-New Previous-Faculty Music Video
Although we’ve heard that “the music video is lifeless” for years, the pendulum is swinging again and retro has returned.
However not widescreen movies. There’s a “new” approach that individuals are introducing cinematic qualities into the vertical format, and it’s a pleasant mixture of scripted/synthetic with informal/actual.
Examples embody:
These are simply 7 traits I observed whereas binging an excessive amount of music content material on social.
I’m certain there are lots of extra!
Need to share a development you’ve observed? Drop it within the feedback HERE.